“One of the most common searches you want to rank for is ‘Pet Rehab Practice [Your Town].’ To optimize for this, your location as well as city/town name will be intentionally worked into your homepage or location page in the process of your website design. In another example, you can optimize for searches such as ‘back pain’ by having a well-written, helpful blog or back pain page that follows proven SEO best practices. Real SEO is both set up with your initial web design and then improved constantly over time so the results increase exponentially.” -Neil

“There are a number of best practices to follow including use of keywords in headlines and body copy, including synonyms throughout the article, and including links to other related topics in your site and other websites. But, the most important thing is make sure the content helps the reader! Google pays attention to how long people spend on the page and what they engage with. If your content keeps people interested, Google will rank you well even if it’s not written exactly perfectly.” -Neil

“Every practice needs SEO because ‘if you build it they will come’ doesn’t apply to websites. Thousands of local potential patients need your help and almost all of them trust a search engine to find solutions. You need to be visible if you want to reach people looking for help.” -Neil

“Traffic from SEO is free in that you don’t pay Google when someone clicks your link like an ad. Because of this, it can be a highly cost-effective way of getting patients! Also, once you rank well the upkeep required is very minimal which means results increase over time. That said, doing it right typically requires some investment. Working with the right professional from the start can help expidite your results and more than pay for itself in the first year. Don’t be afraid to invest in SEO help.” -Neil

“SEO keywords need to be both relevant to the services you provide and searched frequently by people online. Our team can help you identify the most important keywords to start with then add new additional services from there. You can also learn more about keywords here.” -Neil