Top Ideas for Animal Rehab Marketing

Need new patients NOW? To fill your schedule, you must take charge of your practice’s marketing efforts.

Taking control of your marketing puts you in control f your practice’s growth, reducing its vulnerability to common industry challenges:

• Rising costs of care
• Fewer referrals from traditional sources
• An economy that undervalues independent animal rehab practices
• A Google search rank that doesn’t reflect the quality of care you provide
• Competitors with larger marketing budgets

Underdog offers powerful marketing solutions for animal rehab clinics, including…

• Animal Rehab web design
• SEO services
• Google Ads PPC
• Newsletter marketing

Benefits of Marketing Your Animal Rehab Practice

Transform your practice’s approach from reactive to proactive by developing a comprehensive marketing strategy. Instead of relying solely on referrals, take control by actively attracting new pet patients. This proactive approach enables you to steer the growth of your practice, ensuring:

• A consistent flow of new pet patients
• Confidence in a fully booked schedule
• Protection from the unpredictability of traditional referrals

Through engaging marketing campaigns and an appealing website design, you can build a brand that resonates with pet owners in your community, helping your clinic stand out in a competitive pet rehab market.

Why Work with UnderDog?

Your time is far too valuable to be spent managing multiple websites, marketing campaigns, and service providers. This is where partnering with a marketing agency like Underdog can make all the difference. By integrating all of your marketing tools into one cohesive strategy, Underdog streamlines your efforts with one clear objective—bringing more pet patients to your practice.

We’ve helped numerous animal rehab practices across North America grow their patient base and take control of their clinic’s growth through a mix of digital and traditional marketing techniques. Our extensive experience brings the expertise and efficiency needed to elevate your marketing strategy. By partnering with a dedicated agency, you’ll save time and resources, allowing you to focus on providing exceptional care to your patients.

Search Engine Optimization (SEO)

It’s crucial to emphasize this point: 89% of individuals research their pet’s symptoms on Google before consulting a professional. Search Engine Optimization (SEO) for your pet rehab website isn’t just optional—it’s essential.

What is SEO?

Search Engine Optimization, or SEO, is how you get your website to show up at the TOP of Google. There are a few ways to improve your SEO and get you to the top. The most important of these are:

• On-Page Optimization: This involves tweaking elements on your website like meta tags, headers, and content to make it more search engine friendly.
• Backlinks: These are links from other websites to yours. A rich backlink profile signals to Google that your site is reputable and valuable.
• Google Business Profile: Ensuring your Google Business Profile is complete and accurate boosts your chances of appearing in local searches, which is crucial for attracting patients in your area.

No matter how well you optimize your website, success hinges on mastering keywords. Identifying and integrating the right keywords is like speaking the language of your target audience. When Google recognizes that your site provides the best answers for pet owners' queries, it will rank your pages higher in search results.

One strategy is to target pet owners who may not realize their pets need rehab. Common searches include:

• Limping or Difficulty Walking
• Hip and Lower Back Pain Relief
• Knee Issues and Mobility Tips
• Stiff Neck or Reduced Range of Motion
• Senior pet care
• Natural pet pain relief
• Pet arthritis treatment

Blogs or condition-specific pages are a great way to capture traffic from these types of keywords. By educating pet owners on common issues and offering tips for pet care, you not only build your practice’s reputation but also increase trust—critical elements in Google’s ranking system.

SEO Best Practices for Animal Rehab Practices

Despite the importance of keywords, cramming your pages full of a single keyword is a surefire way to land at the bottom of search results. For example, if you use “animal rehab” as the keyword on every page of your site, search engines will penalize you for overuse.

Here are some quick keyword tips:

• Use keywords between five and ten times on a 500-word page
• Include the keyword in your page URL
• Using the keyword in both the main page title and the SEO title

Implementing SEO best practices takes time and adjustment. By working with a professional website design and SEO marketing team-like the experts at Underdog-you can eliminate the guesswork and focus on results.

Want to learn more about our SEO services? Contact us Today!

Content and Blog Marketing for Animal Rehab Practices

To connect with potential pet owners, your site content must address their concerns and pet health issues. They need to know that you understand their pets’ needs and can provide effective care. A great way to build this connection is through content and blog marketing.

Using a Blog as a Marketing Tool

A well-maintained blog on your pet rehab website can serve as a hub of valuable information, guidance, and solutions for pet owners seeking help with their pets' symptoms.

Brainstorm blog topics by listing the top five to ten questions you get from pet owners daily. Chances are, they aren’t the only ones looking for answers—so why not use your expertise to draw them to your site?

Build Trust and Manage Your Online Reputation with Customer Reviews

Customer reviews play a critical role in shaping your clinic’s online perception: 98% of consumers say reviews are essential when making decisions (PowerReviews). When it comes to rehabilitation, where pets’ health and well-being are at stake, reviews are even more important.

You should feature testimonials on your website and other marketing channels to amplify the voices of satisfied pet owners and demonstrate the quality of your practice's care.

Managing your online reputation requires a proactive approach. Underdog can help with our Review Reputation Management tools, making it easy for happy clients to leave positive feedback and giving you the ability to address any negative reviews thoughtfully.

Email Marketing

Despite crowded inboxes, email marketing is still an effective way to communicate with clients and is a cornerstone of marketing for pet rehab centers.

Email allows you to reach a broad audience with a reasonable budget. You can also easily share insightful content, tips, and advice that can help foster your patients’ trust and appreciation.

An easy way to jumpstart your email marketing is by offering a free resource, like a pet care guide, in exchange for email addresses. This helps you build your email list while providing immediate value to potential clients and establishing your rehab practice as a trusted source of information.

Underdog's ENGAGE Email System can elevate your email marketing game by offering hundreds of beautiful, pre-made email templates for creating engaging campaigns that resonate with your audience.

Google Ads PPC

PPC ads generate twice as many visitors as SEO (Techjury). While SEO is essential for long-term growth, Google Ads can help drive results quickly for your Pet Rehab Practice.

5 Benefits of Animal Rehab Practices Google Ads

1. Dominate the first page of Google in multiple spots.
2. Reach people who are actively looking for animal rehab services.
3. Cost-effective and fast way to generate more appointments..
4. Location-specific targeting to attract local pet owners.
5. Easy-to-track results with detailed reporting.

Underdog offers Google Ad PPC services to clinic owners as part of our Pro and Ultimate plans. You’ll get a proven animal rehab advertising system and detailed monthly reporting on your ads, so you know you’re bringing in more new patients.

And though you need to pay Google advertising fees in addition to your monthly plan with us, most of our clients spend only $50 to $100 per new patient conversion. This makes a Google Ads strategy run by the experts at Underdog more cost-effective than many other advertising options.

Want to learn more? Contact us to get started with Google Ads for your practice!

Keep Social Media in Your Marketing Mix

While SEO and Google Ads drive most new patient acquisition, you can leverage social media content to:

• Engage with your existing followers and patients
• Showcase your practice’s personality
• Educate and inform patients

You can also capitalize on seasonal content. For instance, tips for pet care in colder weather or around the holidays, can keep your audience informed and connected.

Marketing-Focused Websites that Convert

Your pet wellness website design aims to convert casual visitors into new patients. But the reality is that most websites struggle with this, converting only about 2% of visitors. In stark contrast, Underdog's clients enjoy an average conversion rate of 8%. That’s 4x the industry average!

Think of your website like your practice. Would your business thrive if you only had signs directing people to your location but no receptionist or clear instructions on how to become a patient?

Of course not! That's why we implement these strategies to create websites that convert:

• Offer a free consultation or evaluation
• Clearly explain how to become a client
• Feature one strong call-to-action per page
• Showcase social proof with client testimonials
• Offer solutions to common pet health problems
• Use pet success stories and visuals
• Keep text simple and headlines easy to read.
• Include an option to subscribe to your content.
• Ensure the website is mobile-friendly and fast-loading.
• Do a test to confirm pages load quickly

At Underdog, we design custom, high-converting websites for Animal Rehab Centers. Our holistic approach includes everything from responsive design and engaging content creation to SEO optimization, ensuring your online presence attracts new pet patients. Explore our website design services to discover how we can accelerate your practice’s online success.

Market to Past Patients

Let’s face it; no matter how exceptional your care is, the saying “out of sight, out of mind” holds true. You might have helped Mrs. Johnson with her cat’s broken leg last year, but if you don’t keep in touch, she may forget about you. When her dog develops another issue, she might search Google and end up at a competitor’s practice.

Consistent marketing through email and direct mail keeps your practice top-of-mind, and past clients can become your biggest advocates. That’s why your client list is a hidden marketing gold mine.

Referral Marketing

Imagine if 1 in 3 clients referred a friend or family member. What would that do for your practice’s growth? Referrals have long been a cornerstone of successful pet rehab strategies. Building a referral program takes time, but by implementing a few simple techniques, you can see long-term benefits.

Direct Mail Marketing – Newsletters

Many clinic owners think that direct mail newsletters are outdated and ineffective. But direct mail isn’t dead! In fact, 90% of direct mail is seen by recipients, compared to less than 30% of emails.

Direct Mail Marketing – Postcards

The key to effective postcard marketing is simplicity. With limited space, a clear and straightforward message that is visually appealing is most effective.

Underdog offers a suite of marketing services, including postcard and newsletter campaigns, designed to reach your past, current, and potential future clients. Many of our clients reactivate past patients each month through direct mail and email marketing.

Bonus Idea: Marketing to Pet Rehab Practices

While you shouldn’t rely solely on referrals from other profesionals, it remains an effective way to gain new pet patients. A animal rehab website with a dedicated “Animal Experts Referrals” page can simplify the referral process and encourage busy vets to refer clients to you.

Building strong relationships with other veterinarians is also crucial. Brochures highlighting your practice’s specialties, along with patient success stories, can enhance your reputation within the rehab community.

Stop Missing Opportunities, Start Reaching New Pet Patients

With 89% of people Googling symptoms before seeking rehabilitation, a strong online presence is essential for pet wellness practices.

But you’re already busy running your practice—so why not let us handle the marketing?

An SEO-optimized website, effective email marketing, and an active social media presence are crucial for your practice’s visibility. Harnessing referrals and reactivating past clients through direct mail marketing is also key to sustained growth.

At Underdog, our tailored marketing services cover SEO, Google Ads, email marketing, direct mail, and more. We combine digital and traditional animal rehab marketing strategies to create a comprehensive ecosystem that fills your appointment book.

Your journey toward consistent client volume starts with a single step.

Schedule a demo today to see how our marketing solutions can drive sustained growth for your practice.

Frequently Asked Questions

1. How do I market my pet rehab center?

Marketing a animal rehab practice involves a mix of digital and traditional strategies. Key digital strategies include optimizing your website, Google Ads PPC, maintaining an active social media presence, and email marketing. Direct mail marketing through newsletters and postcards, along with referral programs, are also essential.

2. Why is email marketing beneficial for Pet Rehab Practices?

Email marketing helps build personal connections with clients, is cost-effective, and provides an opportunity to educate pet owners. By consistently delivering valuable content and updates, you keep your Practice top-of-mind, leading to more appointments and referrals.

3. How can I improve my animal rehab practices website’s conversion rate?

Compelling headlines, clear call-to-actions (CTAs), a mobile-responsive design, fast load times, and easy navigation all contribute to a better user experience and higher conversion rates for your animal rehab practice’s website.

4. What is SEO for animal rehab practice?

SEO, or Search Engine Optimization, for pet rehab practices involves using relevant keywords on your site, creating high-quality content, optimizing your website’s speed, and earning backlinks from reputable sources to improve your ranking on search engines.

5. Why is marketing to past pet rehab clients important?

Marketing to past clients helps maintain the relationship, making them more likely to return for future care or refer your practice to others when the need arises.